Privacy Policy
Last updated: 10 August 2026
Love Letters x is operated by The Love Company LLC-FZE ("Love Letters x", "we", "us" or "our").
This Privacy Policy describes how we collect, use, disclose and otherwise process your personal information when you visit lovelettersx.com (the "Site"), purchase our products, use our services, communicate with us, or otherwise interact with Love Letters x (collectively, the "Services").
For the purposes of this Privacy Policy, "you" and "your" means you as a user of our Services, whether you are a customer, website visitor or another individual whose personal information we collect.
Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge the practices described in this Privacy Policy.
1. Personal Information We Collect
The personal information we collect depends on how you interact with Love Letters x and our Services.
Information You Provide Directly to Us
We may collect information that you provide directly to us, including:
• Contact information, such as your name, email address, telephone number, billing address and shipping address.
• Order information, including products purchased, billing and shipping information, order history and payment confirmation.
• Account information, where applicable, including information associated with your customer account.
• Shopping information, including products you view, add to your cart, save or purchase.
• Customer service information, including information you provide when contacting us regarding an order, return, exchange, product enquiry or other request.
• Marketing information, including your email address or telephone number where you choose to receive marketing communications from us.
• Reviews, feedback or other content that you choose to submit through our Site or associated services.
You are not required to provide all personal information requested by us. However, if you choose not to provide certain information, we may be unable to provide some of our Services or complete a transaction.
2. Information We Collect Automatically
When you visit or interact with our Site, certain information may be collected automatically through cookies, pixels and similar technologies.
This may include:
• your IP address;
• browser type;
• device information;
• operating system;
• network information;
• pages and products viewed;
• referring websites;
• interactions with our Site;
• shopping cart activity;
• approximate location derived from your IP address; and
• information relating to how you access and use our Services.
We use this information to operate and improve our Site, understand how customers interact with Love Letters x, measure the effectiveness of our marketing and help protect our Services against fraud and misuse.
3. Information We Receive From Third Parties
We may receive personal information from third parties that help us operate our business.
These may include:
• Shopify and ecommerce service providers;
• payment processors;
• delivery, courier and fulfilment providers;
• marketing and advertising platforms;
• analytics providers;
• social media platforms;
• customer service providers; and
• other technology and professional service providers.
The information we receive will depend on the services provided by the relevant third party and your interactions with them.
4. How We Use Your Personal Information
We may use your personal information for the following purposes.
Providing Our Products and Services
We use your information to:
• process and fulfil your orders;
• process payments and payment confirmations;
• arrange delivery;
• provide order and delivery notifications;
• manage returns, refunds and exchanges;
• maintain customer accounts;
• respond to enquiries;
• provide customer support; and
• otherwise perform our contractual obligations to you.
Marketing and Advertising
Where permitted by applicable law, we may use your personal information to communicate with you about Love Letters x products, collections, promotions, events and other news that may be of interest to you.
We may also use information about your interactions with our Site to measure, personalise and improve advertising shown through third-party platforms such as search engines and social media platforms.
You may unsubscribe from our marketing emails at any time by using the unsubscribe link included in our marketing communications.
Analytics and Improving Our Services
We may use information about how customers interact with our Site to understand customer behaviour, improve our website, products and customer experience, and evaluate the effectiveness of our marketing.
Security and Fraud Prevention
We may use personal information to detect, investigate and prevent fraudulent, unlawful, malicious or otherwise harmful activity and to protect Love Letters x, our customers and our Services.
Legal and Regulatory Obligations
We may process personal information where necessary to comply with applicable laws, regulations, legal proceedings, governmental requests, accounting requirements, tax obligations or other legal responsibilities.
5. Payments
Payments made through our Site are processed using Shopify and/or third-party payment service providers.
Love Letters x does not ordinarily receive or store your complete payment card details. Payment information is processed by the relevant payment provider in accordance with its own privacy and security practices.
Depending on the payment method you select at checkout, additional payment providers may process your personal information.
6. Shopify
Our online store is hosted and powered by Shopify.
Shopify processes certain personal information relating to customers and visitors to our Site in order to provide ecommerce services, facilitate transactions, improve its services and provide other functionality.
Shopify may process personal information in countries other than the country in which you live.
You can learn more about how Shopify processes personal information by reviewing Shopify's privacy information on its website.
7. Cookies and Similar Technologies
Like many websites, we use cookies and similar technologies on our Site.
Cookies may be used to:
• operate essential website functionality;
• remember your preferences;
• maintain your shopping cart;
• understand how visitors use our Site;
• improve website performance;
• measure advertising effectiveness; and
• personalise advertising where permitted.
We may also allow third-party service providers, analytics providers and advertising partners to use cookies, pixels or similar technologies in connection with our Site.
You may be able to manage or disable certain cookies through your browser settings or any cookie preference tools made available on our Site.
Please note that blocking certain cookies may affect the functionality of our Site and some features may not operate correctly.
For information about cookies used in connection with Shopify stores, please refer to Shopify's Cookie Policy.
8. How We Disclose Personal Information
We may disclose personal information where reasonably necessary to operate our business and provide our Services.
This may include disclosure to:
• Shopify;
• payment processors;
• banks and financial service providers;
• couriers, postal services and delivery providers;
• fulfilment and logistics providers;
• technology and hosting providers;
• analytics providers;
• marketing and advertising partners;
• social media platforms;
• customer service providers;
• accountants, lawyers, insurers and other professional advisers;
• government authorities or regulators where required by law; and
• other service providers that perform functions on our behalf.
We may also disclose information where you specifically request or consent to the disclosure.
If Love Letters x or The Love Company LLC-FZE undergoes a merger, acquisition, restructuring, financing, sale of assets or similar business transaction, personal information may be disclosed or transferred as part of that transaction, subject to applicable law.
9. International Data Transfers
Love Letters x is based in the United Arab Emirates and sells products internationally.
Some of our service providers operate internationally. As a result, your personal information may be processed, stored or transferred outside the country in which you live, including to countries whose data protection laws may differ from those in your jurisdiction.
Where required by applicable law, we or our service providers take appropriate measures to protect personal information transferred internationally.
10. Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:
• provide our Services;
• maintain business and transaction records;
• comply with legal, tax and accounting obligations;
• resolve disputes;
• prevent fraud; and
• enforce our agreements.
The period for which information is retained will depend on the nature of the information, why it was collected and applicable legal requirements.
11. Your Privacy Rights
Depending on where you live and applicable law, you may have certain rights in relation to your personal information.
These may include the right to:
• request access to personal information we hold about you;
• request correction of inaccurate or incomplete personal information;
• request deletion of your personal information in certain circumstances;
• object to or restrict certain processing;
• withdraw consent where processing is based on your consent;
• request a copy or transfer of certain personal information where applicable; and
• opt out of direct marketing communications.
These rights are not absolute and may be subject to exceptions under applicable law.
To exercise a privacy right, please contact us at info@lovelettersx.com.
We may need to verify your identity before processing certain requests.
12. Marketing Communications
If you have subscribed to receive marketing communications from Love Letters x, you may unsubscribe at any time by clicking the unsubscribe link contained in our marketing emails.
Unsubscribing from marketing communications will not prevent us from sending transactional or service-related communications, such as order confirmations, delivery notifications or information relating to an existing purchase.
13. User-Generated Content and Reviews
Our Services may allow you to submit reviews, photographs, comments or other user-generated content.
If you submit information to a public area of our Site or another public platform, that information may be visible to other people.
Please consider carefully what personal information you choose to make publicly available.
14. Third-Party Websites and Services
Our Site may contain links to websites, social media platforms or other online services operated by third parties.
We are not responsible for the privacy, security or content of third-party websites or services. If you visit a third-party website or use a third-party service, we recommend reviewing its privacy policy and terms before providing personal information.
15. Children's Privacy
Our Services are not intended for children and we do not knowingly collect personal information from children except where permitted by applicable law.
If you believe that a child has provided personal information to us without appropriate authorisation, please contact us so that we can review the matter and, where appropriate, delete the information.
16. Security
We take reasonable administrative, technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no method of transmission over the internet or electronic storage is completely secure and we cannot guarantee absolute security.
You are responsible for keeping any account credentials associated with our Services confidential.
If you believe that your account or personal information may have been compromised, please contact us promptly.
17. Complaints
If you have a concern or complaint regarding how we collect or process your personal information, please contact us at info@lovelettersx.com.
We will endeavour to investigate and respond to your concern appropriately.
Depending on where you live, you may also have the right to make a complaint to the relevant privacy or data protection authority in your jurisdiction.
18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business practices, technologies, Services, legal obligations or regulatory requirements.
When we update this Privacy Policy, we will publish the revised version on our Site and update the "Last updated" date at the top of this page.
19. Contact Us
If you have questions about this Privacy Policy, our privacy practices, or would like to exercise a privacy right, please contact us:
The Love Company LLC-FZE
Trading as Love Letters x
Business Center
Sharjah Publishing City Free Zone
Sharjah, United Arab Emirates
Email: info@lovelettersx.com
