Emma Sykes majored in Marketing at the University of South Australia and worked for leading apparel, skincare, and personal care brands for more than 20 years in Sydney Australia.
Her love of glamourous, feminine, playful, and pastel loungewear began at an early age watching old movies. Time spent with her grandmother where they would spend hours looking at fashion magazines and dream up and make the most incredible outfits, often repurposing fabrics.
Combining two of Emma's loves; travel and fashion, Love Letters x was born.
"I believe travel is not just about exploration, but also about connection – with each other, with new cultures, and with the beauty of the world around us."
Emma lives in Dubai, UAE with her husband and son.
"Romantic, elevated, unapologetically feminine, Love Letters x speaks to the dreamers, the travelers, the lovers of beauty... We weave tales of romance and travel into our collections, drawing inspiration from the most beautiful destinations in the world. Our style is elegant and inspired, with a touch of whimsy that brings our unique designs to life."